Tech Bytes & Insights

Channel Strategy: Putting Your Money Where Your Mouth Is

Posted by John DeSarbo on Tue, Nov 10, 2015

Over 2,300 years ago, on a dusty plain in Greece, an ambitious general executed an innovative tactic that revolutionized military strategy. In the Battle of Leuctra, the Theban army, led by Epaminondas, was under attack by the merciless Spartans. The Spartans, the 800-pound gorilla of their times, had not lost a battle in years.

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Topics: John DeSarbo, tech, sales, ZS Associates, ZS, Strategy, Channel, Planning Budget, Partners, Ancient Greece

When Is 1 + 1 Really Greater Than 2?

Posted by Ashish Vazirani on Tue, Oct 20, 2015

The importance of focus when it comes to driving sales force effectiveness (SFE) is a topic I wrote about some time ago. In that post, I pointed to ZS’s SFE NavigatorTM —an approach and a set of tools that will help you decide which SFE drivers are most important to achieve your growth objectives. My objective in that post was to point out the importance of focusing on the one to three initiatives that will drive the greatest impact (… and then move on to the next one or several initiatives). I think we might all agree that focus is critical, but this does beg the question, “If we had a coordinated set of initiatives and a transformation program, wouldn’t the impact be greater? Would one plus one be greater than two?”

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Topics: Ashish Vazirani, tech, ZS Associates, sales force effectiveness, SFE, ZS, profit, revenue, ROI

Value-Based Selling Achieves Results: Now, How to Achieve VBS?

Posted by Ashish Vazirani on Wed, Apr 09, 2014

Spring is finally starting to break through in the DC area, and I’m emerging from a runner’s hibernation in preparation for my spring and summer race schedule. This winter I faced a number of obstacles: an unusual amount of snow and particularly cold mornings, a nagging lower-back strain and a full travel schedule.

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Topics: Ashish Vazirani, value-based selling, tech, technology, tech companies, technology companies, VBS, customers, sales, marketing, ZS Associates

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