Tech Bytes & Insights

As IT Spending Slows, How to Serve Yourself a Faster-Growing Slice of the Market

Posted by Ashish Vazirani on Mon, Nov 12, 2012

10 Go-to-Market Questions You Will Need to Answer

Today’s special: service. Cloud service, managed service, software as a service (SaaS), platform as a service (PaaS)—the IT market is rapidly moving, or has moved, from the “traditional” on-premise client-server license-based model to one built on cloud delivery and/or subscription IT as a service. ITaaS is one of the fastest-growing pieces of a slower-growing IT pie.

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Topics: partner strategy, cloud services, Ashish Vazirani, solution marketing, ITaaS, tech sales & marketing trends

Five Trends Affecting Tech Sales and Marketing You Need to Know

Posted by Ashish Vazirani on Mon, Oct 29, 2012

In launching a blog on sales and marketing for the tech industry, it seemed appropriate to start with observations based on our research and interactions that we have had with our clients. That was the easy part. The hard part was determining the most important trends to focus on … initially. (Can you see I’m giving myself, and you, the opportunity to add to the list?)

Everyone has a list, here is mine. While there are many tech trends, I think these trends deserve consideration from tech sales and marketing professionals.  

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Topics: Ashish Vazirani, big data, ITaaS, tech sales & marketing trends

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