Ashish VaziraniPrincipal,ZS Associates
John DeSarboPrincipal,ZS Associates
Bhargav ManthaManager,ZS Associates
Kyle HellerManager,ZS Associates
Today’s special: service. Cloud service, managed service, software as a service (SaaS), platform as a service (PaaS)—the IT market is rapidly moving, or has moved, from the “traditional” on-premise client-server license-based model to one built on cloud delivery and/or subscription IT as a service. ITaaS is one of the fastest-growing pieces of a slower-growing IT pie.
In launching a blog on sales and marketing for the tech industry, it seemed appropriate to start with observations based on our research and interactions that we have had with our clients. That was the easy part. The hard part was determining the most important trends to focus on … initially. (Can you see I’m giving myself, and you, the opportunity to add to the list?)
Everyone has a list, here is mine. While there are many tech trends, I think these trends deserve consideration from tech sales and marketing professionals.
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