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Four Ways to Link GTM Strategy and Customer Experience Improvements

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A prospective client recently lamented that his company doesn’t have the capabilities and processes in place to ensure delivery of a consistent, high-quality customer experience across a range of channels. This got me thinking about the best ways to connect customer experience and go-to-market (GTM) strategy. 

Upstream or Downstream? Don’t Let Your Service Provider Model Go Adrift

KBose UpstreamDownstream

Technology vendors face many challenges when navigating the various service provider (SP) models in the cloud and identifying the best partnership bets, as I explored in my last blog.

The next logical question is, so how do we build the right go-to-market (GTM) framework to engage our service provider partners successfully?

How to Ensure Your Sales Channels Don’t Get Lost in the Clouds

Cloud Business Models ZS Associates

The IT forecast for the foreseeable future is very "cloudy" indeed—and it’s driving some tectonic changes in the go-to-market (GTM) terrain. The business case for the cloud is well established: ITaaS adoption is proliferating, but it still leaves the dilemma for both technology vendors and channel partners of how they should change their GTM strategy and partnerships when faced with fundamental business model changes.

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